My name is Siddhant
Making pixels pull their weight.
Senior Product DesignerBengaluruI turn complex problems into intuitive products, playful experiences, and design systems that scale.
Design System 2.0
Being written up.
In-app mini games
Being written up.
Guru app redesign
Being written up.
RoverX NFT analytical tool
Over 8 months I led product design for RoverX, a tool for tracking and analysing NFT performance. Zero to one, shipped in iterations driven by user feedback, on top of a design system I set up.
Open fileDesigning a loan application journey from scratch
RocketPay ran lending on calls, WhatsApp and Excel. I designed its first in-app loan application flow, simplifying long forms after research with the field agents who handled applications every day.
Open fileImproving User Onboarding and First-Time Purchases
PlusGold, a fintech app for gold investments, had a high uninstall rate and few first-time purchases. I redesigned onboarding, the home screen and the purchase flow around trust and clarity.
Open fileTurning watch time into a daily habit
FreeDrama had low engagement, and users stopped returning after a few days. I designed a rewards system to increase watch time and daily retention.
Open file
About me
I'm a Senior Product Designer at Kuku FM, working on micro-drama streaming apps used mostly on Android across India. I graduated from NID Ahmedabad in 2022 and have since worked across SaaS, Web3, fintech, AI and entertainment.
I own problems end to end: understanding users, shaping flows, designing the UI and staying with the team until it ships.
Let's talk
Hiring, or have a problem to solve? Write to me.